TROIS-RIVIERES, Quebec – One of the ECHL’s newest franchises revealed its colors, logo, and name on Thursday. The team will play in the Nouveau Colisée de Trois-Rivières starting next season.
The team will be called the Trois-Rivieres Lions, an ode to the only professional team to have played in the town in the late 1950s.
“We have worked very hard these last few months to create a team identity that will be representative of the region and that will resonate with hockey fans throughout the province. With the pandemic situation improving, including the return of fans in the stands, now is the right time to finally unveil the team’s name and logo to the people of Trois-Rivières” mentioned Lions CEO, Mark Weightman.
Inspired by the historic themes of the city, the team designed a logo that combines four main elements that stood out when the team reached out to fans.
First and foremost, the team will present an identity that is Québécois, as evidenced by the fleur-de-lys that constitutes the backdrop of the logo. The metal-plated lion is an homage to this key industry of the region. The torch, an important landmark in Trois-Rivières (le Flambeau) as well as a trademark symbol for the Montreal Canadiens is displayed in the lion’s mane. The design of the logo all comes together around the strong, unbreakable, and determined spirit forged into the lion’s piercing gaze, and its stylish moustache pays tribute to Sieur Laviolette, founder of the city in 1634. The logo features a dominant metal grey and an iconic Québec blue as its primary colors.
“We truly listened to the passionate fans who put forth thousands of suggestions over the past seven months, the fans not only named our team but motivated us to create the unique details found throughout our logo,” said Dean MacDonald, Chair of Deacon Sports & Entertainment. “We are proud to call ourselves the Lions and are very excited to build upon the rich hockey history in Trois-Rivières both on the ice and in the community as we inch closer to puck drop at the Nouveau Colisée in October.”
The Lions open their ECHL run on October 21, 2021 when they take on the Newfoundland Growlers.