As you know, I am considered the resident uniform and logo expert on The Sin Bin. With the 2017-18 season well underway, we are looking at what uniforms are changing, the new duds for the Maine Mariners, and more!

American Hockey League

  • Although the NHL will be changing to Adidas jersey providers, the AHL and ECHL are expected to keep the CCM brand next season. According to, the AHL will do so through at least the 2020-21 season, after 2016 contract renewal.

Belleville Senators

  • The Ottawa Senators announced the purchase of the AHL’s Binghamton Senators in September as well as their plans to move the club to Belleville, Ontario.
  • The Senators unveiled their new logo and wordmark on July 25th. The logo is “intended to be classic and versatile,” according to the team release.
  • The BSens jersey was unveiled on August 12th. The jersey is based on the Ottawa Senators former Heritage Classic and alternate jersey

Binghamton Devils

  • The Albany Devils will be on the move this offseason but just a few miles west to Binghamton to replace the Senators.
  • The Binghamton Devils unveiled a very interesting logo and set of jerseys in July. The logo was not at all what was anticipated and saw a lot of poor reviews from fans.
  • So for those keeping score at home, the Binghamton Senators are becoming the Belleville Senators and the Albany Devils will replace the Binghamton Senators and become the Binghamton Devils. Confused yet?

Rocket de Laval

  • Yet another relocation in the AHL. The St. John’s IceCaps will be relocating to Laval, Quebec to become the Club de hockey Rocket de Laval or the English version, Laval Rocket. The Rocket name honors Maurice “The Rocket” Richard.
  • The plan to move the franchise came in September 2016 and a logo and uniforms were introduced in January.
  • The simple but timeless design is fantastic. has a great collection of the Laval logos here. Personally, I am very excited to see the Rocket uniforms in action.

Ontario Reign

  • The Ontario Reign have unveiled a 10th-anniversary logo.
  • The Reign, Los Angeles Kings themed logo has not been around for the entire ten years. The original logo was a purple and orange dragon.

Hershey Bears

  • The Hershey Bears unveiled an 80th-anniversary logo. 
  • Hershey will host the Lehigh Valley Phantoms in the AHL Outdoor Classic at HersheyPark Stadium on January 28, 2018.
    • Hershey announced on August 2nd that Capital BlueCross will be the title sponsor of the 2018 Outdoor Classic as well released Outdoor Classic logo

Bakersfield Condors

  • The Bakersfield Condors will be celebrating 20 seasons between the ECHL and AHL this year with a 20th-anniversary logo

Rockford IceHogs


  • The ECHL unveiled a 30th-anniversary logo on 4th of July.
  • According to the league, the logo will be incorporated into league and team materials as the ECHL proudly celebrates 30 years of hockey tradition
  • The league will feature “Marvel Super Hero themed games throughout the League’s 27 Teams including specialty jerseys, character appearances, co-branded ECHL/Marvel merchandise and other in-game promotions during the designated events.

All-Star Game

  • The Indy Fuel will host the 2017-18 ECHL All-Star Game at Indiana Farmers Coliseum
  • The Toledo Walleye announced that they will host the 2019 ECHL All-Star Game at the Huntington Center in downtown Toledo

Maine Mariners

  • The newest ECHL franchise, Maine Mariners revealed their logo and it’s a good one. However, my only concern is how it will fit on to a jersey, a little too long width-wise if you ask me. However, the deep-rooted meanings behind the logo is what makes it fantastic
  • The “M” stands on its own to represent both parts of the team name and, paired with the horizontal trident, spells “ME,” the state abbreviation for Maine. The butt end of the trident looks like a taped hockey stick. Hidden in the right pillar of the “M” is a lighthouse. And in the center of the trident is a pine tree.

Brampton Beast

  • Brampton unveiled a 5th-anniversary logo that will be on their official game puck all season.
  • The team doesn’t seem to be using the logo anywhere else other than the game puck but it could end up in team advertisements as well as on a jersey patch.

Colorado Eagles

  • With the announcement of the Colorado Eagles making the jump to the AHL next season, the team made a uniform change for the 2017-18 season.
  • The uniform colors feature the same colors as the Colorado flag as well as the flag on the shoulders. (Home) (Away)

Quad City Mallards

Indy Fuel

Wheeling Nailers

Kansas City Mavericks

  • The Missouri Mavericks will be changing their name to Kansas City Mavericks starting June 1.
  • “We are excited – very excited – to join the other professional teams in the area,” said GM Brent Thiessen in an interview with the Examiner, “The Kansas City Royals, the Kansas City Chiefs, Sporting KC. We see this name change to Kansas City as an inclusionary move.”
  • The Mavericks also denied several rumors that the team would be moving to the AHL

Norfolk Admirals

  • The Admirals unveiled a new look on June 1st and some new, very sleek primary jerseys. (Home) (Away)
  • According to the ECHL, both the team’s original logo from 1989 and the primary emblem of the United States Navy influenced the logo, which will serve as the club’s primary mark effective immediately.
  • The new Admirals logo also has some similarities to the Nashville Predators alternate logo. The Predators are the Admirals new NHL affiliate

South Carolina Stingrays

Florida Everblades

  • The Florida Everblades unveiled a 20th Anniversary Logo.
  • The logo was designed by the team’s longtime partner Boost Creative located in Cape Coral.
  • The team also announced that they will reveal a new look for its white jerseys specifically for the 20th Anniversary season.
    • The new white uniform will have the 20th-anniversary logo on the chest as opposed to the normal Everblades logo

Worcester Railers

  • The Worcester Railers will join the ECHL next season
  • The team’s inaugural uniforms feature a Montreal Canadiens-esque look with the big blue stripe across the middle. (Home) (Away)
  • The team name and logo were announced on April 2016 as well as fans given a custom gray jersey. No word on whether those will be the game jerseys in 2017-18
  • The Railers will be wearing a very cool Slapshot themed uniform for a specialty jersey night.

Jacksonville IceMen

  • The Evansville IceMen relocating to Owensboro rumors are finally over.
  • The IceMen will be relocating to Jacksonville to become the Jacksonville IceMen. The Jacksonville Lizard Kings competed in the ECHL for five seasons from 1995-96 through 1999-2000, reaching the Riley Cup Finals in its first season.
  • The team will wear some very bland uniforms this season.

Southern Professional Hockey League

Huntsville Havoc

  • The Havoc released their three new uniforms for the 2017-18 season
  • The new uniforms are just a little simpler than their past uniforms. The team will likely have other specialty uniforms as well throughout the season

Mississippi RiverKings

  • The RiverKings recently unveiled some very Penguins-esque uniforms for the 2017-18 season.
  • The team will sport a black, gold and off-white, diagonal lettered alternate jersey that closely resemble the Pittsburgh Penguins uniforms.

Fayetteville Marksmen

  • Starting next season, the Fayetteville FireAntz will rebrand to the Fayetteville Marksmen
  • The Marksmen unveiled their new uniforms on June 28th. They’re a great nod to the military name with the chevrons on the arms
  • Along with the rebrand, Fayetteville owners are close to finishing a 5-year agreement with the Crown Complex with a 5-year option that could keep hockey in Fayetteville for 10 years or more.
  • Although the logo is intended to resonate with the military community, it is also appropriate for hockey fans. Goal scorers are certainly known for sniping shots into the corners of the net and so the Marksmen name serves a great dual purpose.

Birmingham Bulls

  • The Birmingham Bulls will return professional hockey to central Alabama, after a 13-year hiatus, in October.
  • The Bulls will be the 11th team in the SPHL next season
  • General Partner Art Clarkson relocated the original ECHL Cincinnati Cyclones to Birmingham when the Cyclones made the jump to the old IHL.
  • Birmingham was originally introduced to pro hockey in 1976 when the World Hockey Association’s Toronto Toros moved to Birmingham and rebranded as the Bulls.

Macon Mayhem

  • The Mayhem will be sporting a new look this season. The team unveiled a new jersey design on July 24th.
  • The new 17-18 uniforms feature an all-new font design, the state of Georgia, and their SPHL Presidents Cup & Coffey Cup wins.

I’ll be updating this frequently through the season so stay with The Sin Bin!


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