Gwinnett Gladiators General Manager and Vice President of Business Operations Joe Gelderman announced today that the Gwinnett Gladiators will officially change their franchise name to the Atlanta Gladiators effective immediately.
“We are very excited to announce that our name will transform to the Atlanta Gladiators with the 2015-2016 season,” said Gelderman. “We already consider ourselves to be part of the Atlanta sports landscape. Given the absence of NHL hockey in the area we want to make sure people understand that we are not just Gwinnett’s hockey team, we are the professional hockey team for all of the metro Atlanta community.
“We hope that incorporating ‘Atlanta’ into our name will allow more fans to identify with us, and will inspire people from all over the metro area to continue to support and embrace our organization. This was not a decision we made lightly, and in doing so we made sure to consult with a cross section of our fan base, as well as some of our corporate partners. The feedback we received was overwhelmingly in support of making this adjustment.”
As part of the name change, the Gladiators will update their “primary” and “wordmark” logos to reflect the Atlanta designation. The rest of the Gladiators logos will remain the same, as will the team colors. The squad will skate in their traditional white (home) and black (away) jerseys this season, along with the third “G-Flame” alternate sweater introduced in January 2015.
The franchise has been known as the Gwinnett Gladiators since it relocated to metro Atlanta from Mobile in 2003.