When we started this endeavor more than two-and-a-half years ago, we didn’t think we would be touting the success we have had.
When The Sin Bin launched on March 1, 2015, we had just six writers in over 80 professional hockey markets. It was a humbling, scary and challenging time, indeed. Since then, our writing and photography staff has grown remarkably, and when the 2017-18 minor league hockey season starts next month, we will have representation in half of all minor league hockey markets in North America. Further, we have developed relationships with some of the biggest names in sports media, and the work of our team has displayed on ESPN, Yahoo’s! Puck Daddy, and Sports Illustrated.
Internally, we have learned some harsh lessons and met considerable headwinds from those who think television & morning newspaper is still the most efficient way to get the word out. We have fallen short in some areas and excelled in others. The beautiful thing about this, as we have come to realize, is the next article you write or interview you do is always the most important. We may not get everything right all the time, but you have come to trust us to bring you the latest news about minor league hockey, and that is something we will never take for granted.
So here we sit, on September 1, 2017, about to embark on another hockey season.
We’ve done a lot together.
This year, more than 450,000 of you have visited our website, we have incorporated video highlights into our articles, developed pregame shows in our two biggest markets and continue to interview some of the major players in minor league hockey. But with each podcast, photo gallery, and article we produce, we continue to keep a singular focus, giving you content you won’t find anywhere else.
Joe, Matt & I are still scared, humbled and challenged, but we are now familiar with the playing field. We don’t know how big this will become ultimately, but one thing is for sure, we will never stop trying to make The Sin Bin as big as it possibly can be. We pledge to be more timely with our articles, better at producing great content, and to do this while trying to create our place in the sports media arena.
This month, you will hear about partnerships we have worked day and night to cultivate, as well as two major additions to how we tell the story of minor league hockey, all of this done with you in mind.
On behalf of everyone at TheSinBin.net, we ask that you tell your friends about us, have them “Like” us on Facebook, follow us on Twitter (we are separate personalities, I promise), and get engaged in the conversation about minor league hockey.
In turn, we’ll do our best to keep the quality of our content worthy of your valuable time and clicks. Let us know what you’d like to see more of, where we can be better & who you’d like to see work with The Sin Bin.
We’re listening because we can’t do it without you.
Thank you for everything! Your support truly humbles us.
Joe, Matt & Matt